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OUR FOUNDER
Haji Liaqat Ali Abbasi is a man of vision and he is the founder of Shamim Liaqat Foods & Beverages Pvt. Ltd. He has been engaged in the rice and pulses business since 1970. His extensive experience and knowledge are the reasons for the unwavering quality of Baba Spices’ products. He is winning the hearts of people by providing natural and finest quality products. He is determined to align the company’s vision with life-long goals.
MANAGING DIRECTOR
A person who started from scratch as a “Karyana Store” owner. With his keen interest and hard work, he built a significant reputation and market share. He is a visionary man who kept pace with the changing world and thus, took his business to the heights of success. He has 30 years’ experience and today he is successfully doing export & import business with the UAE, China, India, Iran, Afghanistan, and other countries.
OUR CEO
A person who started from scratch as a “Karyana Store” owner. With his keen interest and hard work, he built a significant reputation and market share. He is a visionary man who kept pace with the changing world and thus, took his business to the heights of success. He has 30 years’ experience and today he is successfully doing export & import business with the UAE, China, India, Iran, Afghanistan, and other countries.
DIRECTOR SALES & MARKETING
A fresh graduate in Business Administration who is known for his passion to take business to new heights of success. He is a considerate man with enriched business acumen. He is a valuable asset to Baba Spices for his innovative and creative ideas that truly work every time. His exceptional marketing and business skills play a significant role in transforming conventional business strategies to contemporary ones
GENERAL MANAGER & SALES MARKETING
Hafiz Shakeel Ahmed has experience of 30 years in Sales & marketing, managing various projects of FMCG brands, and Foods and Spices brands. His leadership skills and expertise in increasing growth, profitability, business system development, team building and distribution marketing set him apart. He is recognized for his ability to develop strong relationships, strategic planning and result-oriented business strategies. He has been a part of the SLF&B family as GM Sales & Marketing since its inception
DIRECTOR PRODUCTION
& FACTORY MANAGEMENT
Muhammad Ahmed Abbasi, a seasoned professional in the field of production and factory management, brings a wealth of expertise to his role as the Director of Production at BABA Spices. With a remarkable track record in overseeing manufacturing processes and optimizing operational efficiency, Mr. Abbasi plays a pivotal role in ensuring the highest quality standards for our renowned spice brand. His leadership and strategic insights drive our commitment to delivering authentic and flavorful products that have become synonymous with the name BABA Spices.
Baba Spices has been on a journey to give everyone a delicious culinary experience since 1970.What started as a mere idea of exploring food solutions 53 years ago has grown into a passion to bring natural spices and authentic food recipes to people across the world.
Shamim Liaqat food and
beverages (Pvt)ltd.
27-Maitla town, suraj kund road Multan